The third-party cookie is dying, and Google is trying to create its replacement.

[GreyGeek]

https://www.eff.org/deeplinks/2021/0...-terrible-idea

Google is leading the charge to replace third-party cookies with a new suite of technologies to target ads on the Web. And some of its proposals show that it hasn?t learned the right lessons from the ongoing backlash to the surveillance business model. This post will focus on one of those proposals, Federated Learning of Cohorts (FLoC), which is perhaps the most ambitious?and potentially the most harmful.

[Bings]

They will just keep going until they cross a line that kills them off.

[GreyGeek]

One can hope!