Google's new Alphabet

[SteveRiley]

http://www.androidcentral.com/google...mpany-alphabet

Let it never be said that Google is boring. Co-founder Larry Page today announced the creation of "Alphabet," a new corporation that will comprise Google and other previously Google-held properties to better allow them to act and grow independently. The change was announced across Google's collection of blog sites, as well as at the new (and cleverly domained) site abc.xyz.

By the way, check out the site: https://abc.xyz/. Search for "drone delivery effort" and click the period at the end of that sentence.

From the 8-K filing:

Later this year, Google intends to implement a holding company reorganization (the "Alphabet Merger"), which will result in Alphabet owning all of the capital stock of Google. Alphabet will initially be a direct, wholly owned subsidiary of Google. Pursuant to the Alphabet Merger, a newly formed entity ("Merger Sub"), a direct, wholly owned subsidiary of Alphabet and an indirect, wholly owned subsidiary of Google, will merge with and into Google, with Google surviving as a direct, wholly owned subsidiary of Alphabet."

No, today is not April 1.

[Feathers McGraw]

The thing is, now google really is boring... all the interesting stuff will be in separate subsidiaries of Alphabet. Psychologically, that makes Google less "cool" - I wonder if it will affect their ability to attract and retain brilliant people to work on the core money making parts of their business?