How to make output of make and gcc colored

[casperl]

Angry How to make output of make and gcc colored
I installed color-gcc on my kubuntu system and tried to set this "export CC="colorgcc" on my .bashrc file.
This did not work and i created soft links for colorgcc in the following way:

c++ -> colorgcc
cc -> colorgcc
g++ -> colorgcc
gcc -> colorgcc

My PATH is "/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin:/usr/games" and i created these soft links inside "/usr/local/sbin" directory which was empty initially. What am i doing wrong? This still does not work!!

Thanks.